This April, two of us from RED VELVET, myself, Lauren Coull (Senior Marketing Manager), and my colleague Sara Dellinger (Head of Business Development), attended the Experiential Marketing Summit in Las Vegas (#EMS2025). We went in with a clear intention: get a pulse check on where the industry is heading and determine what still holds up.

As with most technological evolution, the fear around data privacy and exploitation is present. AI specifically creates a deeper fear for humankind — redundancy. Now the question is: will AI ever have the ability to make experiential marketers, agencies, and the event industry redundant? 

Obviously, we’re shouting an emphatic “NO CHANCE!” over here at the RED VELVET HQ underscored when hearing about the fake Halloween parade in Dublin. But let’s consider this: can AI be helpful in our industry?

I created a general pitch inquiry and fed it to ChatGPT and the RED VELVET team to evaluate the output…

“Look up.” 

We hear it all the time. Scolding anyone whose eyes are glued to their screen as they attempt to multitask life: navigating through foot traffic, queued up for a coffee, glazed over almost missing their subway stop. Once your eyes are released from the screen’s suction, you’re usually hit with a pleasant reminder that the outside world glows with a vibrancy that can’t be captured in pixels. Here’s a secret: if you lift your gaze a touch higher, the sky becomes the limit.  And marketers have caught on.